This is the Dr Atkins marketing model these crew use to rake in the big $ from the ignorant newbies.
’Put down the fruit juice and pick up the meat lovers pizza, bacon and egg breakfasts, big mac sans ketchup( ketchup has 2g of fructose per serve) and laugh as you drive past cyclists and joggers that will end up obese from cardio. If your hungry, eat a green apple but make sure you balance it our with steak fried in lard. When you really want something sweet, its ok to have ice cream as its about a 80/20 rule. Oh yeah, watermelon, that stuff is so high GI it will make you slam on the beef butt.’
Formula of how to write a best seller by telling couch potatoes good things about their bad habits.